Denver | Boulder Website Design
& Print Production . . .
A Portfolio is an incomplete chronicle . . .
For instance, most on-site projects (print or web) involve work-for-hire, "copyright" restrictions and/or proprietary info. Ultimately, clients are satisfied, they come back for more, and invoices are answered promptly. But obtaining copies for the "artist" (esp. digital)? Quite rare . . .
For starters, there's the dribs & drabs of opening design gambits intended to give the client a choice in direction. Many "thoughts" are interesting, but are relatively raw, because they aren't "fleshed-out" with paying interest. Not the best portfolio fodder . . .
But, such efforts do yield insight as to the designer's "flexibility" — and stopping power . . .
Ah-h-h, doesn't everyone's personal history have a bit of "what was THAT all about"? Let's try to assimilate the Past . . .
While making the Future fresh . . .
page layout & design,
through prepress . . .
The Weekly Fisherman
Ė Archive Ė
out of the
• Flying Dutchman
• Bay Bayou
• Coco Plum Realty
A Working Theory . . .
Style & consistency ("the look") must be apparent to establish the client's "branding" and approach. We continually hope to create a living, breathing presence for our client's message. Their customers will then absorb this and a shared personality is achieved. Marketing possibilities become easier sells vis-a-vis that presence - that feeling of a shared awareness that identifies & solves a problem, or eliminates a need. "The Look" is often the clincher that creates a long-term relationship.
And, of course, those "clinched" become monetized assets (certainly a relationship befitting the term "well-designed") . . .
for the sole use of Steve Vander Veer. All Rights Reserved.