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Denver | Boulder Website Design
& Print Production . . .

A Portfolio is an incomplete chronicle . . .

For instance, most on-site projects (print or web) involve work-for-hire, "copyright" restrictions and/or proprietary info. Ultimately, clients are satisfied, they come back for more, and invoices are answered promptly. But obtaining copies for the "artist" (esp. digital)? Quite rare . . .

For starters, there's the dribs & drabs of opening design gambits intended to give the client a choice in direction. Many "thoughts" are interesting, but are relatively raw, because they aren't "fleshed-out" with paying interest. Not the best portfolio fodder . . .

But, such efforts do yield insight as to the designer's "flexibility" — and stopping power . . .

Ah-h-h, doesn't most personal history have that feeling of "what was that all about, anyway"? Let's try to assimilate the Past . . .

While making the Future fresh . . .

From ad creation, to
page layout & design,
through prepress . . .

The Weekly Fisherman
– Archive –


A newspaper
out of the
Florida Keys

Flash Promos
& Banners

• Flying Dutchman

• Vibrate!

• Bay Bayou

• Coco Plum Realty

Hoopla . . .
Websites . . .

 

A Working Theory . . .
Style & consistency ("the look") must be apparent to establish the client's "branding" and approach. We continually hope to create a living, breathing presence for our client's message. Their customers will then absorb this and a shared personality is achieved. Marketing possibilities become easier sells vis-a-vis that presence - that feeling of a shared awareness that identifies & solves a problem, or eliminates a need. "The Look" is often the clincher that creates a long-term relationship.

And, of course, those "clinched" become monetized assets (certainly a relationship befitting the term "well-designed") . . .

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©1998-2013 - Steve Vander Veer. All copy & artwork (unless otherwise noted) is intended
for the sole use of Steve Vander Veer. All Rights Reserved.