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Graphic Design, Production Art,
Prepress & Websites . . .

A Portfolio is an incomplete chronicle . . .

For instance, on-site projects (print or web) involve work-for-hire restrictions, copyright relinquishment and proprietary info liabilities. Ultimately, employers are satisfied, invoices are promptly answered > folks realize continued value for said services. But, obtaining copies (esp. digital) for "the artist"?

Quite rare . . .

Of course, the in-house environment has a related production landscape, esp. copyright relinquishment and proprietary info liabilities. Factor in the dribs & drabs of opening design gambits intended to give the client a choice in direction > many thoughts are interesting, but remain relatively raw, because they aren't fleshed-out with paying interest . . .

But, such efforts do yield insight as to the designer's natural talent, inate flexibility — and stopping power. Just not suitable subjects for the spotlight. "The Process" isn't viewable . . .

Ah-h-h, doesn't everyone's personal history have a bit of "what was THAT all about"?

Let's try to assimilate the Past . . .

While creating a fresh, vibrant Future . . .

From ad creation, to
page layout & design,
through prepress . . .

The Weekly Fisherman
– Archive –


A newspaper out of
the Florida Keys

Flash Promos
& Banners

• Flying Dutchman

• Vibrate!

• Bay Bayou RV

• Coco Plum Realty

The Legend of
the Flying Dutchman

"On-Site" CV

Hoopla . . .
Websites . . .

 

A Working Theory . . .
Style & consistency will help establish the client's branding . . .
The client's overall approach as a "benefit" must be apparent to their customers, who will then absorb said brand > creating a working relationship. Marketing possibilities become easier sells vis-a-vis that Presence - that feeling of a shared awareness that identifies & solves a problem, or eliminates a need. Said Style may well be the symbiotic clincher that creates a long-term relationship in a saturated, competitive landscape . . .

And, of course, those "clinched" become monetized assets (certainly a relationship befitting the term "well-designed") . . .

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Grey Bar . . .
©1998-2017 - Steve Vander Veer. All copy & artwork (unless otherwise noted) is intended for the sole use of Steve Vander Veer & Flying Dutchman Productions. All Rights Reserved.