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A Portfolio is an incomplete chronicle – for instance, most on-site projects involve proprietary info or work-for-hire with "in-house copyright" restrictions. Obtaining copies (esp. digital) is rare . . . Then there's the dribs & drabs of opening gambits designed to give the client a choice in direction, Many "thoughts" are interesting, but are realtively raw because they aren't "fleshed-out" with paying interest.
But, they yield insight to an artist's "vision" . . .
So, only a smattering of past projects are regurgitated here.

Ah-h-h, doesn't personal history have a "just like yesterday" feel?

Style & consistency (branding) must be apparent for the client's "look". We continually hope to create a living, breathing presence for our clients. Then, their clients will recognize the personality, strengths and possibilities vis-a-vis a visual presence that just happens to be digital. And, of course, those clients become paying customers who can't wait to be associated with 'em!

Contracted
Layout & Design

The Weekly Fisherman
– Archive –


A newspaper
out of the
Florida Keys

Most Recent 03/10/10

Flash Promos
& Banners

• Flying Dutchman

• Bay Bayou

• Coco Plum Realty

Hoopla . . .
— Pass your cursor through the spokes of the Helm —

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Websites . . .
 
Tartine . . .
www.tartinebakes.com
Bay Bayou . . .
www.baybayou.com
 
Litlle Ladybug Photography . . .
www.litladybug.com
Myakka RV Resort . . .
www.myakkarv.com
 
Shop Weekly Fisherman . . .
www.ccronkmime.com
Weekly Fisherman . . .
www.weeklyfisherman.com
 
Indian River Radiology . . .
www.indianriverradiology.com    

One might compare website design alternatives with an airline's practice of letting everyone walk through First Class as they prepare to settle in their "actual" Coach seats. Tantalizing thoughts of the "future", apparently . . .
So, it is quite possible that one's Portfolio might contain references to "the big one that got away". But, that's treading on trade-secret territory (what?).
If "A" didn't like it, "B" might . . .
We continually deal with "limited budgets", so we have to be very careful in presenting options. Consultation is key. You cannot spend too much time on "WOW" only to have it passed over. Giving the client the biggest bang for the buck while ensuring a reasonable profit is an exercise in diplomacy, perspective, perseverance & brown bag lunches on the run.

The above behavior traits gain depth only if we are getting enough human-to-human contact outside of the litho/internet trade (to keep an even keel). There exists a polite responsibility to balance overt techno-babble & shoptalk with some observation & participation in "real life" Humanity.
Life and its perspective can/should be cultivated as Art . . .


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