A Portfolio is an incomplete chronicle – for instance, most on-site projects involve proprietary info or work-for-hire with "in-house copyright" restrictions. Obtaining copies (esp. digital) is rare . . .
Then there's the dribs & drabs of opening gambits designed to give the client a choice in direction. Many "thoughts" are interesting, but are realtively raw because they aren't "fleshed-out" with paying interest.
But, they may yield insight to an artist's "vision" . . .

Style & consistency (branding) must be apparent for the client's "look". We continually hope to create a living, breathing presence for our clients. Then, their clients will recognize the strengths and possibilities vis-a-vis a visual presence that just happens to be digital - personality is the clincher. And, of course, those customers become "monetized" assets for our clients!

Ah-h-h, doesn't most personal history have an internal "seems like only yesterday" feel? Let's make something fresh . . .

One might compare design alternatives to an airline's practice of letting everyone walk through First Class as they prepare to settle into their "actual" Coach seats. Tantalizing thoughts of a possible "future" perhaps? Someone went to college for that . . .

So, it is quite possible that one's Portfolio might contain references to "the big one that got away". But, is that treading on trade secret territory?
What?
If client "A" didn't like it, client "B" might (sh-h-h) . . .

We continually deal with "limited budgets", so we have to be very careful in presenting options. Consultation is key. You cannot spend too much time on "WOW", only to have it passed over. Giving the client the biggest bang for the buck (while ensuring a reasonable profit) is an exercise in diplomacy, perspective, perseverance & brown bag lunches on the run.

The above behavior traits gain depth only if we are getting enough human-to-human contact outside of the litho/internet trade (to keep an even keel). There exists a polite responsibility to balance overt techno-babble & shoptalk with some observation & participation in "real life" Humanity . . .

Life and its perspective can/should be cultivated as Art . . .

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